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Estate agent fee options

Estate agent fees & commission

ShineRocks offer a range of fee options so you can choose the approach that fits you best. On this page, you can read about the available choices and see how they compare to other agencies.

The average fee/commission is approximately 1.20% + VAT (1.44%* including VAT), which is fine if you are looking for an average estate agent.

However, choosing the wrong estate agent could cost you tens of thousands of pounds. This may sound familiar to some of you, either way, choosing the best Estate Agent leaves you £15,500.00 better off.

UK Estate Agents "Sole Agency" fees/commission tend to have a range between 0.6% and 3% including VAT, which means estate agents fees here are amongst the lowest in the developed world.

*This figure excludes Hybrid and online options.

"Choosing the wrong estate agent could cost you tens of thousands of pounds."


Estate agent fees

Estate agent fees and agreements available at ShineRocks.

We recognise that every situation is different. To give you more flexibility, we have a number of different fee options available so you can choose what suits you best. These include:

  • Sole Agency - Most popular option with fees ranging from an agreed fixed fee to our standard Sole Agency fee of 1.75% + VAT (2.1% including VAT). View our Sole Agency contract
  • Sole Agency "The Buyer Pays" - You "the Seller/our Vendor" pay Shinerocks 0.0% including VAT.  View our Sole Agency "The Buyer Pays"contract
  • • Joint & Multiple Agency - These contracts are chosen rarely, however depending on your circumstances, they may be appropriate with average fees of 2.5% + VAT (3% including VAT). View our Joint & Multiple Agency contract
  • Auction/The Modern Method of Auction - May be suitable for 5-20% of clients. You "the Seller/our Vendor" pay Shinerocks 0.0% including VAT. View our Auction Contract

Fees for these range between 0.0% including VAT and 3% including VAT  - stated fees are correct at the time of writing.


Always choose the best Estate Agent

The Estate Agent most likely to sell your property, the Estate Agent most likely to sell your property for the highest price, the Estate Agent you can TRUST. Never concentrate on the 0.6% difference in fees, just take a look at the example table.

This may sound familiar to some of you, either way, choosing the best Estate Agent leaves you £15,500.00 better off.

Always look at the bigger picture, the big number, not the fraction of 1%. In the main, you get what you pay for “all Estate Agents are not the same”.

Asking Price £725,000.00
Best Agent sells at £710,000.00
1.8% including VAT Fee £12,780.00
In your Bank Account £697,220.00
Lower Fee Estate Agent sells at £690,000.00
1.2% including VAT Fee £8,280.00
In your Bank Account £681,720.00

Warren Buffett famously said “be greedy when others are fearful”, perhaps we can learn something from those words of wisdom. Here at ShineRocks, we take pride in offering “a personal service we believe is second to none”.


Estate agent fees

Incentivised fees

Here at Shinerocks we are always happy to discuss incentivised fees, please take a look at the two examples below……

0.5% on the first 75% of an agreed sale price + 6% on the remaining 25%. This means for every £10,000 more on the sale price, the Estate Agent is paid £600 + VAT, compared to a 1% Agent who would only get £100 !! Giving the Estate Agent an incentive can pay you big dividends.

Asking Price: Offers in Excess of £700,000: Fees 1.2% including VAT up to £700,000 and 10% on any figure achieved above. Agreed Sale price £750,000 = Fee of £7,000 + £5,000 = £12,000 + VAT. If you set the bar realistically, this is a great way to sell at the best/highest price.

Over the years Shinerocks have worked on many variations of the above with great success, speak to us, we will always work with you to achieve the best results.


Estate agents typical additional fees/charges

An EPC lasts for 10 years, so if your property already has one, it can easily be downloaded from the National EPC register at no additional cost to you

Gas and Electrical safety certificates last for one year and we advise that you have these done once you have decided to sell your property.

EPC £48 to £216
Floor plans £96 to £240
Photos/drone photography £0   to £300
Virtual tour £48 to £216
Gas safety certificate £50
Electrical safety certificate £200 to £250

All information supplied in this guide is correct at the time of writing, terms and conditions and any costs referred to may be subject to change. Contact us today to discuss your fee options by calling us on 020 8660 2010, or by completing the form below.

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Purley, Croydon & Surrey

Learn more about the areas we cover by reading these helpful location guides.


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Recent Testimonials

Dear Paul and the ShineRocks team, Thank you! We are delighted that we successfully completed on the sale of The Garth, 12 Welcomes Road on Friday, and we wanted to take this opportunity to thank you, Claire and the team for all your excellent work on our behalf. We really appreciated your proactivity, frankness, responsiveness and good...

Mr & Mrs F

Very professional, responsive and delivered on promises to the tee

Mr G

Worked hard to find possible buyers. Very professional and friendly staff. Drove the completion by liaising with all parties when things threatened to go pear-shaped. Very satisfied customer

Mrs H-W

Having tried a couple estate agents to sell our house, with no result, we tried ShineRocks. Paul Shinerock was realistic in his valuation, which others had not been and we had a number of viewings. A Christmas present was accepting a very good offer. Unfortunately, the buyer dragged his heels and then at the point of exchange decided to...

Mr P

A great service offered by both Paul and Claire. Sometimes the best thing an agent can do is to convince you to accept an offer and to encourage you to pay more to get the house of your dreams. Had Paul not convinced me to accept the offer on mine I would not have moved. Claire moved heaven and earth to enable me to purchase a property through...

Mr & Mrs W

Very helpful, pleasure to work with, and they offer a great service

Mr L

My house purchase was very complicated, ShineRocks handled it very professionally

Mr H

Claire was our estate agent and she was incredibly professional, always available and kept us completely up to date. A pleasure to buy and sell with

Mrs P

Exceptionally professional and helpful and very knowledgeable. Would highly recommend ShineRocks

Mr P

Excellent service over a period of several months. Always at hand to offer advice and their expertise. Highly Recommend Shinerocks and thank you for all your help

Mr A

I was very pleased with the service - professional yet caring

Mrs L

Very professional and excellent service in a complicated situation which resulted in a positive result. We have purchased 2 homes from Paul in the last 14 years. Claire is remarkable and kept us fully up to speed

Mr P

Very friendly. After a slow start we got on very well and achieved our objective. Particular thanks to Claire

Dr L

Hi Caire, Can you say a massive 'thank you' to Paul for coming to see me. He really gave me some things to think about that had just not crossed my mind. Swapping the bathroom and middle bedroom and adding a bathroom to the main bed room made so much sense, I've got Alan coming over on Saturday to cost it up! I'll definitely...


We have recently purchased a property through shinerocks and can honestly say the service we received from Claire was exceptional. She kept us updated regularly and liaised tirelessly between solicitors, vendors and the other agents in what became a difficult and frustrating chain. She was both professional and personable, and we always felt...

M & C

Claire, You're an absolute star! Thank you so much.

Mr and Mrs W

I would just like to take this opportunity to thank you for your assistance and facilitation of the purchase of our property, and I would relish the opportunity to work with you again in future endeavours.


Just want to say a big thank you for all your help and support.  I know you were not our estate agent but we really felt supported and coached through the whole process and I can't thank you enough. 

M, J &A

Paul, Claire and all the team at ShineRocks have always acted with the utmost professionalism and in my experience have been the best estate agency I have ever encountered.  

Mr D

Dear Claire, Thank you so much for making our dream home come true.  Invitation to the house warming is guaranteed! Much Love

R & N

Hi the ShineRocks Team Would like to say thank you for a great service in completing on our house.  We are totally blessed, we feel so lucky.  Your team with friendly voices were very proactive in updating us.  Paul you have a good team around and to say the least, you have some charm. You are a very nice bunch of people to...


We would like to also comment upon the superb level of professionalism shown by the staff at ShineRocks. Having been to other block bookings we must say that this one was handled to so well. Additionally the advice given regarding parking was most helpful. We will certainly keep an eye out for other properties marketed by you. Kindest...

Mr and Mrs H

Dear Paul How very happy I am to be the lucky chap that has been given the privilege to buy and live in the elegant property. Thank you again for the excellent service provided by ShineRocks. Yours sincerely 

Mr R

Thanks for all your attention - I am impressed with your service and will recommend you to friends. Kind regards 

Mrs A

Dear Paul This is amazing! Thank you and your team very much. Whatever happens now, I know that you all did a fantastic job in achieving this - its unbelievable. Many thanks Kindest regards 

Mrs D

Terrific news. Thank you Paul. With all thanks for your support and help during this process. All best wishes 

Mr H

Thank you so much for all your help with our house move. We appreciate the hard work you put in to finally get us to an exchange date. Your calm approach and sense of humour throughout really helped. Thanks again, 

Mr and Mrs G

Thank you so much for all your work on selling our home. It is much appreciated. Best wishes 

Mr and Mrs R

Thanks again for everything that you have done to get our new home. God bless you. 

Mr and Mrs P

Dear Claire and the 'team' at ShineRocks for all of your help and patience with our purchase.  Best wishes

K and L

Dear Mr Shinerock, thank you so very much for valued advice last Saturday; your remarks and suggestions have certainly got us thinking of the best way to turn! Best wishes

V and K

Dear Paul We are at last beginning to see some order in our new home and have time to catch breath. The move was challenging to say the least as we were downsizing dramatically and had too much to fit in prior to having an extension to create two more rooms and allow us to convert an existing one into a utility room. We would like to take...

G and S S

Good morning Claire, I have been meaning to e mail you since Monday just to say thank you! Mum and I are extremely grateful for all the time you have given us and we really do value your advice and guidance.  We have been in contact with a lot of agents, in fact probably all of the main estate agents around the area and ShineRocks...

S and M

Dear Paul, Well, we got there in the end! Although it was long, complicated and at times, a very stressful journey, we appreciate the help of you and all your team in finally getting us over the finishing line. Best regards


Thank you for everything you've done. I couldn't have got through this without you. Putting up with every difficult situation in such a kind way. Thank you so much. 

Mrs P

Paul, Claire and all the team at ShineRocks have always acted with the utmost professionalism and in my experience have been the best estate agency I have ever encountered.

Mr H