Everybody will agree that 2020 has been a tumultuous year. As with the wider economy, the property industry has seen many dramatic changes. This started with the initial lockdown, and continued with stamp duty changes that helped drive a huge surge in demand and caused property prices to soar.
Property values remain high and sales are rapid. However, with the possibility of further restrictions looming through the winter, and further changes in stamp duty likely to occur in March 2021, this is one of the best times for your to sell your home. If you are considering selling your property, we recommend you don't delay - call us today.
This period has also seen many sweeping innovations. The rise of 3D virtual tours and remote viewings have brought about whole new ways of advertising. We recognise that people don't sell property often, and so some of the technology and terminology may well be new to you. To help you get your head around everything, we've put together this handy guide that explores just some of the ways in which we go about marketing property in 2020.
Take a look at our run through of top property marketing and advertising techiques in 2020. But remember - these are only at their most effective when accompanied by a skilled estate agent, and for that you should talk to us.
Not only do we list you on our own website, but listing you on major property portals is a great way to maximise awareness. There are plenty of high traffic websites that will showcase your property in its best possible light – these are often the first port of call for potential buyers.
At ShineRocks, we make sure you are listed on the most influential property websites, including our own.
As technology continues to advance at an unprecedented rate, there are now more ways than ever before to showcase your property and its USPs, including video and video tours.
Showcasing all areas of your property, including its best features, video tours are quickly becoming the go-to marketing tool when it comes to maximising awareness and exposure. One of the main advantages of video tours is that they can be shared across a range of digital platforms.
You can think of this as 'Google Maps for your home.' Specialist equipment is used to showcase your property through photographs and videos. Visitors can move about your rooms and view them in detail, without having to visit in person. For many, this will give help people understand if a property is right for them, meaning fewer potential visitors arriving on the doorsteps of properties that aren't right for them.
This is also a fantastic tool for developers, because 3D technology can be used to demonstrate how an unfinished property will look like once it is complete.
Whereas tours typically encompass pre-recorded video and photography, remote viewings are conducted with somebody on site providing a live feed to potential buyers as they explore a property. This is usually conducted by an agent - however in extremely rare occasions during the lockdown, when visitors are banned, sellers may choose to conduct these themselves.
At ShineRocks, we believe our agents will provide you with the highest chances of finding the right seller, the right price, and completing the sale. Whilst other agents will be quick to suggest you conduct viewings yourself, we try to avoid this so you don't have to worry about learning new sales skills or taking time out of your busy lives for something we're trained to do.
Social media is now recognised as one of the most powerful communication tools when it comes to advertising a product, service or in this instance, a property.
Allowing you to enjoy optimum exposure 24 hours a day, 7 days a week, social media is a great way to generate interest by posting pictures of your property and any other information that potential buyers will need to know.
Allowing you to reach thousands of perspective buyers, Facebook ads allow you to target a specific audience, in a targeted area. They are also incredibly easy to set up, inexpensive and extremely effective when it comes to helping to sell properties.
Although the majority of marketing activities take place online these days, the power of traditional media should not be underestimated or ignored. There are still plenty of people that read the newspaper and conduct their property searches this way.
Newspapers are also widely distributed, so this is one of the best ways to ensure that your property is seen in the area you live in.
And finally, one of the best ways to advertise your property and secure that all important sale is to use a professional real estate agent. Dedicated to selling your property as quickly as possible, a professional real estate agent will use all of their available resources and skills, including a combination of the advertising techniques above, to find a buyer for your home or business.
ShineRocks is proud to have remained open throughout the pandemic - albeit distantly as circumstances have sometimes dictated. If you are looking to sell your property, don’t hesitate – take the leap while the marketplace is strong, and get the best value for your property. If you would like any help in preparing to move, or find out about ways we can help, call us now on 020 8108 3988 or drop us an email. We look forward in assisting you with your property sale.
Use the form to send us your questions and we'll respond as quickly as possible.
You can also call us on 020 8660 2010, or email enquiries@shinerocks.co.uk.
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