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How to advertise and sell a property in 2020
September, 2020

How to advertise and sell a property in 2020

Everybody will agree that 2020 has been a tumultuous year. As with the wider economy, the property industry has seen many dramatic changes. This started with the initial lockdown, and continued with stamp duty changes that helped drive a huge surge in demand and caused property prices to soar.

Property values remain high and sales are rapid. However, with the possibility of further restrictions looming through the winter, and further changes in stamp duty likely to occur in March 2021, this is one of the best times for your to sell your home. If you are considering selling your property, we recommend you don't delay - call us today.

This period has also seen many sweeping innovations. The rise of 3D virtual tours and remote viewings have brought about whole new ways of advertising. We recognise that people don't sell property often, and so some of the technology and terminology may well be new to you. To help you get your head around everything, we've put together this handy guide that explores just some of the ways in which we go about marketing property in 2020.

Take a look at our run through of top property marketing and advertising techiques in 2020. But remember - these are only at their most effective when accompanied by a skilled estate agent, and for that you should talk to us.

Property listing websites

Not only do we list you on our own website, but listing you on major property portals is a great way to maximise awareness. There are plenty of high traffic websites that will showcase your property in its best possible light – these are often the first port of call for potential buyers.

At ShineRocks, we make sure you are listed on the most influential property websites, including our own.

Video tours and 3D virtual tours

As technology continues to advance at an unprecedented rate, there are now more ways than ever before to showcase your property and its USPs, including video and video tours.

Showcasing all areas of your property, including its best features, video tours are quickly becoming the go-to marketing tool when it comes to maximising awareness and exposure. One of the main advantages of video tours is that they can be shared across a range of digital platforms.

You can think of this as 'Google Maps for your home.' Specialist equipment is used to showcase your property through photographs and videos. Visitors can move about your rooms and view them in detail, without having to visit in person. For many, this will give help people understand if a property is right for them, meaning fewer potential visitors arriving on the doorsteps of properties that aren't right for them.

This is also a fantastic tool for developers, because 3D technology can be used to demonstrate how an unfinished property will look like once it is complete.

Remote viewings

Whereas tours typically encompass pre-recorded video and photography, remote viewings are conducted with somebody on site providing a live feed to potential buyers as they explore a property. This is usually conducted by an agent - however in extremely rare occasions during the lockdown, when visitors are banned, sellers may choose to conduct these themselves.

At ShineRocks, we believe our agents will provide you with the highest chances of finding the right seller, the right price, and completing the sale. Whilst other agents will be quick to suggest you conduct viewings yourself, we try to avoid this so you don't have to worry about learning new sales skills or taking time out of your busy lives for something we're trained to do.

Social media

Social media is now recognised as one of the most powerful communication tools when it comes to advertising a product, service or in this instance, a property.

Allowing you to enjoy optimum exposure 24 hours a day, 7 days a week, social media is a great way to generate interest by posting pictures of your property and any other information that potential buyers will need to know.

Facebook ads

Allowing you to reach thousands of perspective buyers, Facebook ads allow you to target a specific audience, in a targeted area. They are also incredibly easy to set up, inexpensive and extremely effective when it comes to helping to sell properties.

Newspaper ads

Although the majority of marketing activities take place online these days, the power of traditional media should not be underestimated or ignored. There are still plenty of people that read the newspaper and conduct their property searches this way.

Newspapers are also widely distributed, so this is one of the best ways to ensure that your property is seen in the area you live in.

And finally, one of the best ways to advertise your property and secure that all important sale is to use a professional real estate agent. Dedicated to selling your property as quickly as possible, a professional real estate agent will use all of their available resources and skills, including a combination of the advertising techniques above, to find a buyer for your home or business.

ShineRocks is proud to have remained open throughout the pandemic - albeit distantly as circumstances have sometimes dictated. If you are looking to sell your property, don’t hesitate – take the leap while the marketplace is strong, and get the best value for your property.  If you would like any help in preparing to move, or find out about ways we can help, call us now on 020 8108 3988 or drop us an email. We look forward in assisting you with your property sale.


Have any questions?

Use the form to send us your questions and we'll respond as quickly as possible.

You can also call us on 020 8660 2010, or email enquiries@shinerocks.co.uk.



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Dear Paul and the ShineRocks team, Thank you! We are delighted that we successfully completed on the sale of The Garth, 12 Welcomes Road on Friday, and we wanted to take this opportunity to thank you, Claire and the team for all your excellent work on our behalf. We really appreciated your proactivity, frankness, responsiveness and good...

Mr & Mrs F

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Mr G

Worked hard to find possible buyers. Very professional and friendly staff. Drove the completion by liaising with all parties when things threatened to go pear-shaped. Very satisfied customer

Mrs H-W

Having tried a couple estate agents to sell our house, with no result, we tried ShineRocks. Paul Shinerock was realistic in his valuation, which others had not been and we had a number of viewings. A Christmas present was accepting a very good offer. Unfortunately, the buyer dragged his heels and then at the point of exchange decided to...

Mr P

A great service offered by both Paul and Claire. Sometimes the best thing an agent can do is to convince you to accept an offer and to encourage you to pay more to get the house of your dreams. Had Paul not convinced me to accept the offer on mine I would not have moved. Claire moved heaven and earth to enable me to purchase a property through...

Mr & Mrs W

Very helpful, pleasure to work with, and they offer a great service

Mr L

My house purchase was very complicated, ShineRocks handled it very professionally

Mr H

Claire was our estate agent and she was incredibly professional, always available and kept us completely up to date. A pleasure to buy and sell with

Mrs P

Exceptionally professional and helpful and very knowledgeable. Would highly recommend ShineRocks

Mr P

Excellent service over a period of several months. Always at hand to offer advice and their expertise. Highly Recommend Shinerocks and thank you for all your help

Mr A

I was very pleased with the service - professional yet caring

Mrs L

Very professional and excellent service in a complicated situation which resulted in a positive result. We have purchased 2 homes from Paul in the last 14 years. Claire is remarkable and kept us fully up to speed

Mr P

Very friendly. After a slow start we got on very well and achieved our objective. Particular thanks to Claire

Dr L

Hi Caire, Can you say a massive 'thank you' to Paul for coming to see me. He really gave me some things to think about that had just not crossed my mind. Swapping the bathroom and middle bedroom and adding a bathroom to the main bed room made so much sense, I've got Alan coming over on Saturday to cost it up! I'll definitely...


We have recently purchased a property through shinerocks and can honestly say the service we received from Claire was exceptional. She kept us updated regularly and liaised tirelessly between solicitors, vendors and the other agents in what became a difficult and frustrating chain. She was both professional and personable, and we always felt...

M & C

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Mr and Mrs W

I would just like to take this opportunity to thank you for your assistance and facilitation of the purchase of our property, and I would relish the opportunity to work with you again in future endeavours.


Just want to say a big thank you for all your help and support.  I know you were not our estate agent but we really felt supported and coached through the whole process and I can't thank you enough. 

M, J &A

Paul, Claire and all the team at ShineRocks have always acted with the utmost professionalism and in my experience have been the best estate agency I have ever encountered.  

Mr D

Dear Claire, Thank you so much for making our dream home come true.  Invitation to the house warming is guaranteed! Much Love

R & N

Hi the ShineRocks Team Would like to say thank you for a great service in completing on our house.  We are totally blessed, we feel so lucky.  Your team with friendly voices were very proactive in updating us.  Paul you have a good team around and to say the least, you have some charm. You are a very nice bunch of people to...


We would like to also comment upon the superb level of professionalism shown by the staff at ShineRocks. Having been to other block bookings we must say that this one was handled to so well. Additionally the advice given regarding parking was most helpful. We will certainly keep an eye out for other properties marketed by you. Kindest...

Mr and Mrs H

Dear Paul How very happy I am to be the lucky chap that has been given the privilege to buy and live in the elegant property. Thank you again for the excellent service provided by ShineRocks. Yours sincerely 

Mr R

Thanks for all your attention - I am impressed with your service and will recommend you to friends. Kind regards 

Mrs A

Dear Paul This is amazing! Thank you and your team very much. Whatever happens now, I know that you all did a fantastic job in achieving this - its unbelievable. Many thanks Kindest regards 

Mrs D

Terrific news. Thank you Paul. With all thanks for your support and help during this process. All best wishes 

Mr H

Thank you so much for all your help with our house move. We appreciate the hard work you put in to finally get us to an exchange date. Your calm approach and sense of humour throughout really helped. Thanks again, 

Mr and Mrs G

Thank you so much for all your work on selling our home. It is much appreciated. Best wishes 

Mr and Mrs R

Thanks again for everything that you have done to get our new home. God bless you. 

Mr and Mrs P

Dear Claire and the 'team' at ShineRocks for all of your help and patience with our purchase.  Best wishes

K and L

Dear Mr Shinerock, thank you so very much for valued advice last Saturday; your remarks and suggestions have certainly got us thinking of the best way to turn! Best wishes

V and K

Dear Paul We are at last beginning to see some order in our new home and have time to catch breath. The move was challenging to say the least as we were downsizing dramatically and had too much to fit in prior to having an extension to create two more rooms and allow us to convert an existing one into a utility room. We would like to take...

G and S S

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S and M

Dear Paul, Well, we got there in the end! Although it was long, complicated and at times, a very stressful journey, we appreciate the help of you and all your team in finally getting us over the finishing line. Best regards


Thank you for everything you've done. I couldn't have got through this without you. Putting up with every difficult situation in such a kind way. Thank you so much. 

Mrs P

Paul, Claire and all the team at ShineRocks have always acted with the utmost professionalism and in my experience have been the best estate agency I have ever encountered.

Mr H