Thinking of selling? Here’s why who you work with matters more than ever.
Selling your home is a big decision - financially, emotionally, and logistically. It’s not just about putting a ‘For Sale’ board outside and waiting for the offers to roll in. There are questions to answer, problems to solve, and decisions to make from start to finish.
This is exactly why your choice of estate agent in Purley matters. Not just because of their commission rate or how many properties they’ve got on their books. What really counts is how they work with you.
At Shinerocks, we’ve built our business around providing a genuinely personal service. When you work with us, you’re not passed between departments or left chasing updates - you’re looked after by Paul Shinerock himself, along with his wife and business partner Jo, and their team, from valuation to completion.
Let’s look at why this personal touch makes such a difference when you’re selling your property in Purley.
The sale of your home starts with the right price. It’s not guesswork, and a valuation shouldn’t just be pulled from online tools or based on what your neighbour’s house sold for last year!
While we do offer an instant valuation report, it’s to give you an idea only. You should always follow this up with a proper in-person valuation from us.
At Shinerocks, your valuation is carried out by someone with deep, hands-on experience of the local property market in Purley, Croydon, Surrey, and surrounding areas.
Paul has been valuing homes in this area for decades. He understands not just prices, but demand trends, buyer behaviour, and what makes a home stand out in this market.
He’ll also take the time to understand your situation - are you in a chain? Looking for a quick sale? Do you have a specific figure you need to achieve? To Paul, the context matters, and it shapes how Shinerocks price and market your home.
There’s no one-size-fits-all checklist when it comes to getting your property ready to sell. Decluttering and a fresh coat of paint can help - but sometimes it’s knowing which room to stage, which corners to light better, and what story the photos should tell.
That’s where personal service wins again.
When your agent has walked through your home, taking time to notice the quirks – good and bad - they can give practical, tailored advice that reflects your home’s strengths. At Shinerocks, we often make simple but effective suggestions that don’t cost the earth but help increase viewings and offers.
Generic property listings don’t get results. If your agent hasn’t spent time getting to know your home, and understanding what makes it special, the listing will miss the mark.
Paul personally prepares or oversees every marketing detail, from floorplans and photography to property descriptions. This attention to detail makes your listing feel more complete, more accurate, and more appealing to serious buyers.
Viewings are also handled by someone who’s been inside the property, not just read the brochure. That means buyers get real answers, better guidance, and more confidence - which ultimately leads to stronger offers.
One of the biggest frustrations many sellers mention about estate agents is poor communication. You shouldn’t have to chase updates or feel like you’re in the dark.
When you sell with Shinerocks, you’ll always know what’s happening because you’ll be dealing directly with a team that cares. That means quick answers, honest feedback, and constant support. No waiting for a call-back or wondering who’s handling your sale.
When an offer comes in, the work’s not over, it’s just getting interesting. Negotiating the best price is only part of the picture. A good agent will also assess the strength of the buyer, their position in the chain, and how smoothly the sale is likely to progress.
Because Paul manages every sale personally, you’ll get advice you can trust — based on years of experience and a calm, no-nonsense approach. Once your offer is accepted, he stays involved to completion, liaising with solicitors, checking timelines, and helping avoid hold-ups.
We could talk all day about the benefits of personal service, but here’s what really matters: it works. Many of our clients are repeat sellers or have been referred by friends and family. Here’s what one recent client had to say:
“All members of ShineRocks team were very helpful and professional and ready to help in any way they could. They were easy to get hold of at any point in time and they advised and supported us every step of the process. It really felt like a family more than a company, they were very warm and welcoming and understanding.” R.P
You can read more testimonials here
If you’re looking for an estate agent who’ll treat your home like it matters (because it does), we’d love to help!
Shinerocks has expert local knowledge, one-to-one support throughout, honest advice, clear communication, and great results.
Call us on 020 8660 2010 or email enquiries@shinerocks.co.uk – we’d love to chat with you about your property.
Use the form to send us your questions and we'll respond as quickly as possible.
You can also call us on 020 8660 2010, or email enquiries@shinerocks.co.uk.
Learn more about the areas we cover by reading these helpful location guides.
