It might sound surprising, but research continues to show that men and women often prioritise different things when buying a home. While everyone ultimately wants a comfortable place to live, the way buyers assess properties, make decisions, and even negotiate can vary more than you might expect.
If you’re selling a property in Purley, Croydon or across Greater London, you’re probably not actively thinking about appealing to one gender over another. That said, understanding what different buyers tend to notice first can help you present your home in a way that connects with more people at viewings.
A UK homebuyer survey carried out by Santander highlights some clear trends in how men and women approach the buying process. Knowing these preferences can help sellers present their homes more effectively.
When it comes to male buyers, location often sits at the top of the priority list. In particular, proximity to work plays a major role. The survey found that around 35% of men viewed the distance between the property and their workplace as their main consideration, closely followed by access to strong transport links.
Other factors that tend to rank highly include whether the area is seen as “up and coming” and the availability of nearby green spaces such as parks or open countryside.
The research also suggests that men often focus more on the wider neighbourhood than on cosmetic features inside the home. Practical details matter, including total floor space, number of bedrooms, garden size, and overall layout.
This more analytical approach often carries through to decision-making. Many male buyers continue searching until they find a property that meets every requirement on their checklist, rather than choosing based on first impressions.
Negotiation habits can differ too. The findings suggest men are generally firmer on price and less willing to compromise. Just over 5% said they would pay the asking price, while many preferred to open with a lower offer and negotiate.
Female buyers often place greater emphasis on how a property works as a home rather than simply its location or structure. Space is a major factor, with 31% of women identifying it as a top priority.
Other commonly cited preferences include being close to family members, access to good schools, having a private garden, and a layout that suits everyday life.
The survey shows that women are more likely to focus on how a property feels. Natural light, flow between rooms, comfort, and atmosphere often influence decision-making. Rather than working through a strict checklist, many rely on instinct when viewing properties, with emotional connection playing a strong role.
When it comes to making an offer, women are generally less aggressive negotiators. Around 17% said they would offer the asking price without negotiation, while most kept offers within 10% of the asking price to avoid losing the property.
While the research highlights differences, there’s plenty of common ground. Most buyers want a safe neighbourhood, a manageable commute, enough space for their lifestyle, and access to schools, shops, and amenities.
Compromises are often made around location, outside space, or the amount of work a property needs. One buyer may place more importance on transport links, while the other focuses on layout or garden potential.
For sellers, the aim is to strike a balance. Clear facts and figures appeal to logical buyers, while a warm, well-presented home helps others picture themselves living there.
If you’re selling a property in Purley, Croydon or Greater London, speak to the team at Shinerocks. With strong local knowledge and practical selling advice, they can help you present your home in a way that attracts serious buyers and achieves the best possible result.
Call Shinerocks on 020 8660 2010 to discuss your next move.
The research suggests there are common trends, although every buyer is different and many couples blend both approaches.
No. A bright, clean, well-maintained home with clear information appeals to everyone.
Yes. Some buyers focus heavily on price, while others prioritise securing the property quickly. Shinerocks helps manage both approaches.
Highlight location benefits, show room sizes clearly, keep décor neutral, maximise light, and make outdoor space easy to imagine.
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