The Webb Estate

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Estate agents in The Webb Estate

ShineRocks estate agents are one of the leading independent estate agents for the Webb Estate. Since our inception we have sold over 40 of the 225 homes within the estate and conservation area, providing an unparalleled personalised service, and achieving the highest possible sale prices for the area. If you are thinking of moving, or buying a home within the Webb Estate then look no further.

The famed Webb Estate is an unspoilt, private Estate located in a beautiful conservation area close to Purley town centre; a most sought after area in South London which is situated within easy commute of both London Bridge and Victoria, offering convenient access to both the City and West End of London. The Webb Estate is a very special place to live, being one of the safest and most peaceful environments to bring up a large family.


Living in The Webb Estate

History of the Webb Estate

Set within approximately 260 acres, west of Purely lies The Webb Estate. The then local estate agent William Webb bought the site in 1888 to develop his vision for the ultimate in high society suburban living, providing the best of both worlds, a beautiful place to live within a short commute of London, which he talks fondly about in his book ‘Garden First’ published in 1919.

William Webb’s vision was to establish a natural habitat and environment, setting to work on the landscape prior to building the first home, Upper Woodcote House. William Webb's own home last came to the market and changed hands in 2016 at close to £3,000,000.

By 1903 William completed work on the village, a square green surrounded by beautiful cottages located on the south-western corner of the Estate. These cottages were originally occupied by those working on the Estate; the cottages and houses currently sell for between £1,000,000 and £2,000,000+. Following WWI a granite war memorial was built on the green to commemorate the fallen British soldiers.

After the construction of the green and its surroundings were complete, the roads of the estate were developed in accordance with William Webb’s specific planting vision. Rose Walk was the first of the roads to be developed in 1907, it takes its name as the name suggests from the 6000 roses William planted from 400 different varieties of rose that laden the road from end to end. The first plots were for sale by 1911. Rose walk remains to this day, a premier road within the estate with properties including cottages and mansions, with values ranging between £1,000,000 up to £4,000,000+.

Upon completion of Rose Walk, Silver Lane was developed and just like Rose Walk the roads were lined, this time with Silver Birches, William had planted four rows of Silver Birches and carpeted the substantial lawns with multiple plants and wildflowers. The cottages and large family homes that adorn Silver Lane are mostly situated within extensive grounds, varying in size from around half an acre up to two acres, properties along the Lane rarely come onto the market. Sale prices today range mostly between £1,750,000 and £3,500,000.

True to his word and vision, William didn’t set to work on the remaining areas of the Estate until his landscaping had partly matured, by 1912 the south border was complete and development of the remaining areas could commence with Furze Hill, Furze Lane, Woodcote Lane and Briar Hill added by the 1920s. The Webb Estate was completed in 1925. All the properties in the area were and remain completely different, many have been sympathetically extended and modernised in recent times with values for the smallest properties starting at around £1,500,000 and rising to well above £4,000,000 for the larger mansions. We recently appraised a house that sold in 1970 for £38,000, today's value is close to £3,000,000.

Following WWI, William Webb set to work on Promenade de Verdun, a prestigious road lined with popular trees from the Lombardy region of France which borders Northern Italy; these stunning trees were planted in the finest soil imported from France, and at the end of the road an obelisk was erected in memory of the French soldiers who fell at war. At the time of writing, there is currently a house for sale at £3,000,000. Beautiful homes in this location, depending upon their size vary in price from approximately £1,750,000 to £4,000,000+.

Since its establishment few notable changes, upgrades and redevelopments have taken place on the estate, none of which have affected the attractive secluded character of the area. It remains to this day the most attractive private residential estate within the local and surrounding areas.

The Webb Estate was designated as a Conservation Area under Section 277 of the Town and Country Act 1971 by the council on June 27th 1983. This followed the designation of the Upper Woodcote Village area as a Conservation Area in November 1973 and action by the local residents and other bodies over many years to extend the protection to a greater proportion of the Webb Estate.

Properties in The Webb Estate

Back in 1970, the average selling price of a detached house on the Webb Estate was around £30-35,000. In December 2006, one of the semi-detached cottages surrounding the green sold for £695,000. In January 2007 it was still possible to purchase a semi-detached house in Furze Lane from around £600,000, while detached houses in the Conservation Area started at around £1,100,000. The average selling price of a detached house during 2006 was approaching £2,000,000. Today, in 2015 semi-detached houses in Furze Lane have been selling between £820,000 and £1,000,000. During 2015 detached houses of varying sizes have sold between £1,400,000 for a smaller property up to £3,000,000 for a larger property, at this time the highest selling price on the Webb Estate is equivalent to £4,500,000.

The Webb Estate boasts its own Village green and shop “The Lord Roberts”, providing a post office and a good selection of everyday essentials from a pint of milk to the Sunday papers.


Schools and other amenities

The exclusive and private Webb Estate conservation area is located within a few minutes walk of Purley Town centre with the railway station serving London Bridge, Victoria and Clapham Junction within 19/23/14 minutes, as well as shopping facilities to include Tesco, Costa Coffee and many restaurants, bars and pubs. A short walk from The Lord Roberts on The Green with its coffee shop and deli offering artisan produce as well as your daily necessities including newspapers & milk. Purley offers a choice of nearby sports facilities including Purley Leisure Centre, numerous golf clubs and the locally respected Purley Sports Club with its array of sports and social facilities, bar and restaurant including tennis, squash, bowls, hockey and cricket. The area is known for many excellent schools to include Cumnor House, Wallington Boys and Girls, Woodcote, Wilsons, Whitgift, Croydon High, Old Palace and St David's, to name but a few. Croydon town centre is nearby, offering a huge selection of shops and restaurants. Just a short drive away you will find the 8 screen View Cinema on the Purley Way. South Croydon is famous for the quantity and variety of restaurants it offers and the Popular Surrey Street Market situated in the heart of the old town is a market open 6 days a week with a variety of stalls selling a range of produce and products. There is easy access by car to the M25, M23, Gatwick Airport and the major motorway network making this a superb location for any commute.

View Schools


Transport Links

Its close proximity to London makes the Webb Estate ideal for families and commuters – a relatively short drive down the A23 will take you straight in to the capital in under an hour. This exclusive private gated Estate is within walking distance of Purley station, by train you can reach London Bridge painlessly in half an hour or London Victoria in about 40 minutes. The M25 and M23 are less than six miles away, and there’s easy access to Gatwick and Heathrow airports.

Nearby Stations


Looking for estate agents in The Webb Estate?

ShineRocks Estate Agents was founded in Purley more than 25 years ago. As a leading authority both in the area and in the property industry, we’re proud to sell quality homes in the £300,000 to £3,000,000+ bracket, while simultaneously offering the highest levels of service and timely communication to our many valued clients. We provide a range of property services in The Webb Estate.

If you would like us to value your home, please call us on 020 8660 2010 or send an e-mail to



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Purley, Croydon & Surrey

Learn more about the areas we cover by reading these helpful location guides.


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Recent Testimonials

Dear Paul and the ShineRocks team, Thank you! We are delighted that we successfully completed on the sale of The Garth, 12 Welcomes Road on Friday, and we wanted to take this opportunity to thank you, Claire and the team for all your excellent work on our behalf. We really appreciated your proactivity, frankness, responsiveness and good...

Mr & Mrs F

Very professional, responsive and delivered on promises to the tee

Mr G

Worked hard to find possible buyers. Very professional and friendly staff. Drove the completion by liaising with all parties when things threatened to go pear-shaped. Very satisfied customer

Mrs H-W

Having tried a couple estate agents to sell our house, with no result, we tried ShineRocks. Paul Shinerock was realistic in his valuation, which others had not been and we had a number of viewings. A Christmas present was accepting a very good offer. Unfortunately, the buyer dragged his heels and then at the point of exchange decided to...

Mr P

A great service offered by both Paul and Claire. Sometimes the best thing an agent can do is to convince you to accept an offer and to encourage you to pay more to get the house of your dreams. Had Paul not convinced me to accept the offer on mine I would not have moved. Claire moved heaven and earth to enable me to purchase a property through...

Mr & Mrs W

Very helpful, pleasure to work with, and they offer a great service

Mr L

My house purchase was very complicated, ShineRocks handled it very professionally

Mr H

Claire was our estate agent and she was incredibly professional, always available and kept us completely up to date. A pleasure to buy and sell with

Mrs P

Exceptionally professional and helpful and very knowledgeable. Would highly recommend ShineRocks

Mr P

Excellent service over a period of several months. Always at hand to offer advice and their expertise. Highly Recommend Shinerocks and thank you for all your help

Mr A

I was very pleased with the service - professional yet caring

Mrs L

Very professional and excellent service in a complicated situation which resulted in a positive result. We have purchased 2 homes from Paul in the last 14 years. Claire is remarkable and kept us fully up to speed

Mr P

Very friendly. After a slow start we got on very well and achieved our objective. Particular thanks to Claire

Dr L

Hi Caire, Can you say a massive 'thank you' to Paul for coming to see me. He really gave me some things to think about that had just not crossed my mind. Swapping the bathroom and middle bedroom and adding a bathroom to the main bed room made so much sense, I've got Alan coming over on Saturday to cost it up! I'll definitely...


We have recently purchased a property through shinerocks and can honestly say the service we received from Claire was exceptional. She kept us updated regularly and liaised tirelessly between solicitors, vendors and the other agents in what became a difficult and frustrating chain. She was both professional and personable, and we always felt...

M & C

Claire, You're an absolute star! Thank you so much.

Mr and Mrs W

I would just like to take this opportunity to thank you for your assistance and facilitation of the purchase of our property, and I would relish the opportunity to work with you again in future endeavours.


Just want to say a big thank you for all your help and support.  I know you were not our estate agent but we really felt supported and coached through the whole process and I can't thank you enough. 

M, J &A

Paul, Claire and all the team at ShineRocks have always acted with the utmost professionalism and in my experience have been the best estate agency I have ever encountered.  

Mr D

Dear Claire, Thank you so much for making our dream home come true.  Invitation to the house warming is guaranteed! Much Love

R & N

Hi the ShineRocks Team Would like to say thank you for a great service in completing on our house.  We are totally blessed, we feel so lucky.  Your team with friendly voices were very proactive in updating us.  Paul you have a good team around and to say the least, you have some charm. You are a very nice bunch of people to...


We would like to also comment upon the superb level of professionalism shown by the staff at ShineRocks. Having been to other block bookings we must say that this one was handled to so well. Additionally the advice given regarding parking was most helpful. We will certainly keep an eye out for other properties marketed by you. Kindest...

Mr and Mrs H

Dear Paul How very happy I am to be the lucky chap that has been given the privilege to buy and live in the elegant property. Thank you again for the excellent service provided by ShineRocks. Yours sincerely 

Mr R

Thanks for all your attention - I am impressed with your service and will recommend you to friends. Kind regards 

Mrs A

Dear Paul This is amazing! Thank you and your team very much. Whatever happens now, I know that you all did a fantastic job in achieving this - its unbelievable. Many thanks Kindest regards 

Mrs D

Terrific news. Thank you Paul. With all thanks for your support and help during this process. All best wishes 

Mr H

Thank you so much for all your help with our house move. We appreciate the hard work you put in to finally get us to an exchange date. Your calm approach and sense of humour throughout really helped. Thanks again, 

Mr and Mrs G

Thank you so much for all your work on selling our home. It is much appreciated. Best wishes 

Mr and Mrs R

Thanks again for everything that you have done to get our new home. God bless you. 

Mr and Mrs P

Dear Claire and the 'team' at ShineRocks for all of your help and patience with our purchase.  Best wishes

K and L

Dear Mr Shinerock, thank you so very much for valued advice last Saturday; your remarks and suggestions have certainly got us thinking of the best way to turn! Best wishes

V and K

Dear Paul We are at last beginning to see some order in our new home and have time to catch breath. The move was challenging to say the least as we were downsizing dramatically and had too much to fit in prior to having an extension to create two more rooms and allow us to convert an existing one into a utility room. We would like to take...

G and S S

Good morning Claire, I have been meaning to e mail you since Monday just to say thank you! Mum and I are extremely grateful for all the time you have given us and we really do value your advice and guidance.  We have been in contact with a lot of agents, in fact probably all of the main estate agents around the area and ShineRocks...

S and M

Dear Paul, Well, we got there in the end! Although it was long, complicated and at times, a very stressful journey, we appreciate the help of you and all your team in finally getting us over the finishing line. Best regards


Thank you for everything you've done. I couldn't have got through this without you. Putting up with every difficult situation in such a kind way. Thank you so much. 

Mrs P

Paul, Claire and all the team at ShineRocks have always acted with the utmost professionalism and in my experience have been the best estate agency I have ever encountered.

Mr H